'The 2 Moncler 1952 Collection is Everything We Love About Moncler'
The latest installment from Moncler’s on-going Genius project, 2 MONCLER 1952, has been revealed and, while previous Genius collections have pushed forward a narrative of experimentation or street savviness, the latest is very much defined by a spirit of regeneration.
Shot by rising Berlin-based photographer Vitali Gelwich, the collection itself is named after the year in which the famous luxe skiwear label was founded in the Haute Savoie mountains of the French Alps. The 1952 collection revisits and reinterprets the type of brand signatures that make Moncler the iconic, fun, and eye-poppingly theatrical label we know it is. Forever a staple of fashion-conscious skiers and the Italian paninaro kids of the ’80s, it was arguably these two cultural-sartorial pillars that have sustained Moncler’s cult-luxe status.