Duo Matthew Dainty and Ben Cottrell of Cottweiler will return to the 95th edition of Pitti, debuting their capsule collection with Italian outerwear label Allegri.
Allegri is a traditional Italian outerwear brand and is, like Cottweiler, upscale. What sort of magic happens when a UK reality mixes with an Italian one?
'There has, historically, always been a really strong relationship between British brands and the Italian customer. Italians have always had a fascination with British sub-culture and vice versa. There has also always been a special relationship when it comes to making casual wear. When we envisage a collection, we look at a lot of European influences and dress codes. I think in the end, Allegri adds Heritage. It speaks of craftsmanship and quality. British brands are known for that too, but with a slightly different aesthetic.'