“I will always love print,” he said before the fall show. “But Emilio Pucci can be a color brand, optimistic and positive.”
Eager to expand beyond Pucci prints, Massimo Giorgetti has been digging into the “total color” side of the house archive for the past couple of seasons. “I will always love print,” he said before the fall show. “But Emilio Pucci can be a color brand, optimistic and positive.” Going happy, bold and bright should be encouraged, but Giorgetti seems to equate these ideas, which often go hand-in-hand with youthfulness and energy, with kookiness. He went a tad overboard at times.