Following the departure of Peter Dundas for Roberto Cavalli earlier this week, Emilio Pucci has announced that it has replaced him with Massimo Giorgetti. Currently the creative director for Milan-based label MSGM, which he founded in 2009, Giorgetti will split his time between his existing role and his new job at Pucci in Florence. "Massimo Giorgetti embodies the entrepreneurial spirit and ingenuity of a new breed of designers," a statement for Emilio Pucci said of the 37-year-old designer. "Hailed by the international press as one of Italy's most talented young designers, Giorgetti emerged on the fashion scene with a maverick aesthetic that gravitattes towards irreverent, joyful prints and bold colour."
Massimo Giorgetti will assume his new position as of next month, with his first womenswear collection debuting for spring/summer 2016.