Rochas has named a new creative director for its men’s wear activity, which it put on hold last year after only two seasons.
The Interparfums-owned fashion house said Italian designer Federico Curradi will be charged with bringing “a new attitude” to Rochas men’s wear going forward. The brand is expected to relaunch in January 2019.
“I am sure Rochas can find its own place in the men’s wear industry and Federico has the talent to bring Rochas to a next level,” stated Interparfums Group and Rochas chief executive officer Philippe Benacin.