"I feel like the role of a modern design is to be a curator for a brand"
'[...] This mission includes the creation of new Pandora product ranges — designed by newly appointed creative directors Francesco Terzo and A. Filippo Ficarelli. The duo had worked with Pandora on a consulting basis for nearly three years, and has also leveraged their taste level in consulting work with Hood By Air, Ralph Lauren and Dior, primarily in the accessories space. [...] Terzo added that he and Ficarelli worked to evolve Pandora’s design codes, steering them toward future consumers. “We found a lot of value in the codes and the idea of storytelling and how Pandora is really built on personalization and diversity. It’s super interesting that this product spans multiple generations and cultures,” he said, noting the brand’s global presence.'