“It would be wrong to reduce Hood by Air to an oversize T-shirt and track pant. Shayne Oliver pushes things with construction and proportion in quite a sophisticated way. And it’s not like they have the endless technical resources of an established fashion house. Hood by Air is the expression of a generation that sees fashion as part of a broader creative endeavour – whether it’s clothes, a club night, music, photography, whatever.”
#FocusOfTheWeek, starring Hood By Air.
