How This Bright Young Italian Talent Is Taking Some Big New Steps
With dozens of presentations and shows during Milan Fashion Week, it’s not always easy for emerging talents to attract attention.
But Giannico’s Nicolò Beretta successfully did that this week in his beloved hometown. The 22-year-old designer, who launched his collection as a teenager, debuted a cheerful pop-up store and presentation venue on Via Borgonovo, in the heart of the fashion action.
The buzz was palpable in the space, which features current spring product for purchase until Feb. 26. The new fall collection also is available for pre-order — a clever way to ignite immediate interest.