"Call it a revolution. Massimo Giorgetti marked his debut as creative director of Emilio Pucci with a capsule collection inaugurating a new era for the Florentine fashion label. Presented in the brand’s native city to coincide with the Pitti Uomo men’s wear trade show, the lineup — which will hit stores next January — reflected the fresh, ironic aesthetic that enabled Giorgetti to put his MSGM contemporary label on the fashion map. [...]"
