"Massimo Giorgetti, founder and creative director of MSGM, is refreshingly unassuming. Conceptual flourishes and outlandish references are not his thing. Rather, he focuses on product, presenting pieces as easy to wear as they are immediately understood. Success, for Giorgetti, started with a sweatshirt. But in recent seasons, he seemed to have forgotten these origins, straying into strange, visually bold directions that were not always convincing. By contrast, todays show marked a swift comeback to the energy of the street. It worked to the designer's advantage. And, with its fast pace, garish colours and glorious soundtrack by Le Tigre, the show had an uplifting effect. [...]"
A. Flaccavento, The Business Of Fashion - Review and Images
