In an era of mega fashion collaborations, this is the mega-est, with a designer roster that includes Pierpaolo Piccioli, Simone Rocha, and Craig Green, among others.
Let’s just say Ruffini doesn’t think small. Consisting of eight unique collections to be rolled out one at a time on a monthly basis, it’s a timely attempt on Ruffini’s part to address shifting buying patterns. The simultaneous rise of social media and streetwear’s “drop” phenomenon have trained a generation of shoppers to consume differently. The Genius Project’s aim is to tap into that. [...] The floodgates have opened, now let’s watch to see which brands follow Team Moncler’s innovative lead.
N. Phelps, Vogue Runway
Moncler 1 "Pierpaolo Piccioli" | Moncler 2 "1952" | Moncler 3 "Grenoble" | Moncler 4 "Simone Rocha" | Moncler 5 "Craig Green" | Moncler 6 "Noir Kei Ninomiya" | Moncler 7 "Fragment Hiroshi Fujiwara" | Moncler 8 "Palm Angels"