The years are surely running fast, and MSGM seems to be expanding at a quick pace, as reflected by the collection’s confident, bolder attitude.
One target the label is moving towards is a more elevated attitude, which was perceivable in today’s lineup. Sporty pieces in eco-leather, such as bright-colored parkas and trucker jackets embossed with Milan’s Duomo skyline, had an upscale, almost luxe feel. Yet for street-native labels the elephant in the room today is tailoring being back in favor, including for younger customers. Giorgetti is a designer with his finger on the pulse, so he was quick to address this trend, offering a series of well cut boxy city coats and suits in classic tones of gray and beige. Worn under humongous padded eco-leather bombers or huge zebra-printed fleece sweats, they looked like if they were running in the right direction.