The core of the collection was a new denim capsule, with an MSGM Jeans logo emblazoning shirtdresses, high-waisted pants, and oversize trucker jackets
'Massimo Giorgetti is set to open his first London store in 2018; supposedly, he had this in mind when working on his MSGM Pre-Fall collection, which was inspired by (what else?) Britain’s post-punk, new-wave music and street fashion scene. “I was a big fan of Dame Viv,” he said, referring to Vivienne Westwood, whose punkish T-shirts were plastered on the mood board, alongside photos of Sid Vicious and Siouxsie Sioux of the Banshees.'