Nicolò Beretta, founder of Giannico, has joined the Italian brand to help expand it globally with a more contemporary image.
L’Autre Chose is banking on a young talent to forge the new course of the brand, appointing a new creative director shortly after the arrival of chief executive officer Alice Carli. Designer Nicolò Beretta, 22, has joined the Italian brand and his first designs will be unveiled in November and will be carried in stores in March. Beretta will continue to design his own luxury footwear label Giannico, which he launched in 2013.
“This is a challenging project that immediately fascinated me, and I’ve always wanted to give a more complete image of my woman,” Beretta said of his decision to take on the position, although he has never been in charge of an apparel collection. “This gives me the opportunity to express myself and I know how Alice works, so that is a guarantee for me. It’s exciting to be able to develop a range of products at a more democratic level.”