"Selfridges is partnering with a host of designers, musicians and renowned British drama schools as part of a storewide campaign marking 400 years since Shakespeare’s death. The British department store’s “Shakespeare Refashioned” campaign will be its longest-running creative project to date and aims to reimagine the playwright’s work through a 21st-century fashion lens and an immersive retail theater experience. [...] Contemporary labels including Shrimps, Paige Denim, Hudson Jeans and Olympia Le Tan have also created products inspired by Shakespeare — and Elizabethan England — ranging from lace-up denim to Le Tan’s signature booklike clutches that feature a scene from “Macbeth.”
N. Theodosi, WWD.com - Official Release Here
