Rochas has announced the upcoming opening of its first pop-up store for women's collections.
'After previously opening a pop-up store for the relaunch of its men's collections in 2017, Rochas is now focusing on womenswear. From February 28, the luxury label will open a pop-up store showcasing a selection of women's ready-to-wear apparel and various accessories.
Located at 4 rue Duphot, this 130 sq m store combines traditional features with more modern details, such as concrete, creating an atmosphere that's warm, inviting and contemporary.'