In his new role as creative director, Massimiliano Giornetti's fall collection for Shanghai Tang involved a blend of classic Milanese style with totems of the Far East.
Despite a multitude of sporty references, the look was undeniably dressed up and polished, as if to appeal to a hybrid of the classic Milanese and Chinese lady. In fact, the designer sees the Chinese client as of the utmost important. “The Chinese are the most important luxury consumer,” Massimiliano Giornetti said. “It’s very interesting that they’re ready to get back to their heritage in this moment. So it’s interesting to fuse examples of Chinese and Milanese culture.”