Tailoring is at the core of the label’s expertise; here its streamlined structure was tinged with a sporty allure and experimental play with fabrications and textures.
Le Corbusier’s famous Pavillon de l’Esprit Nouveau, designed with Pierre Jeanneret as an innovative template for future housing projects and exhibited in 1925 at Paris’s Exposition Universelle, was reproduced on the same scale in Bologna, Italy, in 1977. Even if it’s a replica, it’s a gem of modernist architecture; recently restored, it’s now open to the public. Its purist aesthetic, with its geometric spaces and light play, resonates with Sportmax’s own repertoire; the rebuilt pavilion was chosen as a backdrop for the lookbook’s images.