Sportmax is looking at forging an increasingly stronger image by blending sartorial expertise and technical elements.
The Sportmax customer doesn’t want to let go of femininity, so there were also some fluid, jersey dresses with asymmetric motifs that played with overlapping veils, checks and polka dots, and classic pleated skirts were rejuvenated with big nylon pockets that extended the technical theme. Carrot pants with straps and leggings contributed to the young, sports vibe.