Pierpaolo Piccioli showed a logo-heavy collection, as luxury brands court a streetwear-hungry Millennial crowd.
Since the introduction of its VLTN logo last year — a play on an archival font — the brand has been pushing into casualwear in a way that suggests the suit is an extinct species. Pierpaolo Piccioli’s spring collection took that process a step further, with a lineup so heavy on logos, the eye at times boggled.