"You have two ways of existing: you can pretend to be someone you’re not to fit in, or you can embrace what made you … and insert this into the market. I’ve done the second" Virgil Abloh
“Customers at the end of the day are looking for a brand, not clothing. You’ve had clothes since you were born, but the only reason you shop is because you are looking for something beyond that. You wear a brand to reflect who you are." “Clothing that exists on streets is like this – you aren’t buying it for utility, it’s for the name, or to add to your personality so when someone sees you they can see you and understand what’s beneath. Branding is what you are making; clothing is literally the means to an end,” Virgil Abloh says.