"I'm honoured that Pitti recognised the work that I was doing in Paris and want to give me a platform. There's an opportunity such as this one to take a traditional platform and offer a new take on it."

Virgil Abloh, of Milan-based label Off-White, will present his Spring/Summer 2018 menswear collection at Pitti Uomo in Florence. Abloh, whose four-year-old label unites an edgy street aesthetic with luxury-level fabrication and positioning, is sold in over 220 stockists, including Selfridges, Barneys New York and Net-a-Porter. "I'm honoured that Pitti recognised the work that I was doing in Paris and want to give me a platform. There's an opportunity such as this one to take a traditional platform and offer a new take on it," Abloh told BoF.

VIRGIL ABLOH TO SHOW AT PITTI UOMO - The Business Of Fashion